Warren Buffett's Second-Favorite Uke

Legendary beverage maker Coca-Cola and legendary ad agency Wieden+Kennedy recently had a custom ukulele built for legendary uker Warren Buffett.

Timed to coincide with the 100th anniversary of the iconic Coke bottle, the tenor ukulele was built by Portland luthier Mark Roberts and features a sound hole cut in the silhouette of the bottle. More info on the Coke site.

You can't really see the uke too well in the above video of Mr. Buffett playing "I'd Like to Teach the World to Sing." Here's a slightly better photo of Mark Roberts and his work.

We haven't located any more images, but will reach out to Mark and see if he has any he can post. We're not familiar with his work, but a few clicks around his site reveal him to be an innovative and impressive builder (check out his Wise-N-Uke, a baritone version of a Weissenborn hollowneck steel guitar).

Now where in the world do you suppose W+K got this grand idea? Considering that they turned me down for a job years ago, it's nice to know that they liked at least one of my ideas.

Link to article on Adweek.