Saturday, April 23, 2011

Another Hitachi Day Contest

Hitachi is running a contest in New Zealand to promote its heat pumps. To win, entrants have to upload a YouTube video of themselves performing the Another Hitachi Day jingle on the uke. After March 29th, the video with the most views wins $10,000. A fun idea, isn't it?

There appear to be loads of school groups entered, but at the time of this post, the contest seems to sliding into the "unintended consequences" pit of the internet (natch) with the top videos featuring boobies and naked men. And because Hitachi is also manufacturer of the popular (in select circles) Hitachi Magic Wand, YouTube helpfully serves up some inappropriately off-topic "related" content.

Our vote is for the entry by the Uruti School, a school of only 8 students (video above). Link

Update: the Uruti Kids lost to teh boobies.

1 comment:

Ron Hale said...

Right on, Gary, Uruti School is my favorite, too. Go, kids!

"Warm in the Winter and cool in the Summer,
It's another Hitachi day." Grows on you after a while, doesn't it? Heh heh heh...

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